The platform’s terms and conditions were updated in 2018 to include the possibility for creators to explore the genre, and in the same year, the company sold a majoritarian stake to the American businessman and online porn industry veteran Leo Radvinsky. While adult entertainment performers were the first category to join the platforms, OnlyFans reported 2.1 million creators may focus on any type of content, from fitness and cooking videos to music lessons, makeup tutorials, and gaming live streams.Īccording to industry sources, in 2016 OnlyFans claimed its platform did not allow pornographic content. For adult performers – who are often forced to split their revenues with the platform’s providers - the direct monetization features and the possibility to receive tips from subscribers represented a game-changing addition to the adult entertainment industry. The platform’s 20 percent rate commission is applied to all transactions taking place on the website but remains lower than the standard commissions applied by adult webcam services. Since its launch in 2016, OnlyFans monetization possibilities made it popular among adult entertainment performers and sex workers.

Similarly, a large number of aspiring creators attempt every month to register to the platform: In September 2022, approximately 344,000 creators’ accounts were submitted to the platform, while only 41 percent were approved to join. In September 2022, OnlyFans counted over 22.5 million pieces of content, an increase of almost 31 percent compared to January of the same year. While the coronavirus pandemic represented the occasion to launch the brand to mainstream audiences and onboard new users, as the restrictions diminish, creators’ output keeps increasing.

Between 20, the number of registered users on the platform rose from 13.5 million users to 82.3 million users, an increase of over 510 percent. Between 20, several high-profile and celebrity users joined OnlyFans, bringing with them their already-formed audiences and allowing the platform to capitalize on their existing popularity.Īccording to a 2021 estimate, the highest-paid creator on the platform was American model Blac Chyna, followed by actress Bella Thorne, and rapper Cardi B. With the global outbreak of the 2020 COVID-19 pandemic, OnlyFans gained almost overnight notoriety and acquired the spotlight among content monetization platforms.

Onlyfans website